ProfitCraft
The credit-building face of the ProfitCraft ecosystem — one system with ProfitCraft Auto for car approvals and financing, plus an internal CMS we cannot showcase publicly.
Part of the same ProfitCraft system — see also ProfitCraft Auto
Project type
Conversion Site
Deliverables
Design + Dev + CMS
Platform
ProfitCraft ecosystem · Web
Challenge
ProfitCraft and ProfitCraft Auto are a single US product family: credit-building on one site, personal auto brokerage on the other. Newcomers need trust and simple paths on the credit site, while operations rely on shared tooling — including a CMS we are not allowed to publish.
Solution
We designed the credit site as the trust and education layer of the unified system — clear narrative, service paths, and CTAs aligned with Auto. Alongside the public marketing sites, we delivered an internal CMS for the team; screenshots stay private.
Strategy & Copy Direction
Mapped the target audience — newcomers unfamiliar with the US credit system. Built the messaging around trust, simplicity, and a clear path from zero to a working credit score.
02
Design
Designed a clean, trust-first landing page where every section answers a specific objection a newcomer might have before signing up.
03
Development
Built a fast, SEO-optimised website with conversion-focused structure, analytics integration, and smooth CTA flows.
04
Internal CMS
A custom CMS for ProfitCraft operations — content, leads, and workflows across the credit and auto products. Built for the team’s daily work; not available for public screenshots.
We also built an internal CMS for the ProfitCraft team — screenshots are not available for publication.
Trust-first marketing site; we also built an internal CMS that cannot be shown publicly.